In direct selling, party plans are a great way to generate interest, new customers and sales. However, over time party plans are a little less common as more popular methods for direct selling have taken over. This type of selling technique is definitely worth bringing back so keep reading as we talk you through how to plan your own selling party and everything you need for your ginseng party prep.Â
What is a party plan?
So first things first, what is a party plan? You may be thinking of a raging house party or perhaps a tea party… The truth is a party plan can be structured any way that you like depending on your audience. A really simple way to define this is as a marketing method, by hosting a social event where you can introduce the products and offer them for sale.
General party prep
Like any good party there are things that need to be considered to ensure the event runs smoothly and the guests are comfortable in their surroundings. Here are some of our top party preparation tips to a seamless event with satisfied guests.Â
- The environment – making sure the environment of the party is accessible and comfortable are very important. Some things to consider are seating arrangements, providing clipboards if writing is needed, giving guests information about parking ahead of time and having clear and accessible amenities all make that added difference.
- Customer care cards – Creating cards for your guests to fill out is a great way to build relationships and generate leads. Consider asking for information such as contact information, product wish lists and any particular interests that they may have.
- Referral cards – having referral or business cards on hand to give to guests is a great way for them to remember you, have information accessible if they want to order or to refer you on to their family and friends too.
- Games – having some fun games prepared to play can be a great ice breaker to get things started, be a welcome interval break in between products but also add an element of fun for the event.
- Consultant evaluation form – asking your guests to fill out an evaluation form at the end of the event is great feedback to learn from. This can be filled out anonymously to save any awkwardness but is such a great tool to see how your event was perceived, what went well and what you could improve on next time.
Ginseng party prep
As ginseng is our direct selling product at Bing Han, it only seems fitting to plan a ginseng themed party. By combining all the above tips with a few added ginseng features you can create a great event to highlight and sell ginseng. Some great ways to add that extra ginseng spark include taste testing as part of the refreshments, such as a hot pot of ginseng tea or some delicious ginseng protein balls. You might also theme one of your games about ginseng, such as guessing true or false to ginseng facts. This is a great way to indirectly highlight some of the amazing benefits this superfood has to offer. Having product samples or fact sheets readily available for guests to take home with them is a great way to keep your guests thinking about ginseng well after the event is over.Â
Failing to plan, is planning to fail
Preparation is always key to planning a successful event, so don’t plan to fail when you can easily plan to succeed. Hosting a party to sell your product can be fun, informative and a successful sales tool, so why not give one a go yourself?
